Glow Foundation | Video editing & Motion Graphics
Brief:
A social advert to promote the beauty product - “Flawless Glow Foundation” - designed to deliver a natural, radiant finish with long-lasting wear, this foundation is inclusive for all skin types and tones.
Key features:
Lightweight formula for all-day comfort.
Buildable coverage for a natural or full-glam look.
Wide range of shades for inclusivity.
Software: Adobe After Effects/Adobe Illustrator
Creative approach:
A play with light, luminosity and natural textures/shadows created by sunlight, while bringing to life a radiant and glamorous visual. A sun-kissed treat to the eyes that hooks into the viewer’s aspirations.
Moodboard: